ABOUT

Borghese

Reintroducing the original mud mask
to a new generation

We partnered with Borghese to evolve a legacy skincare brand into a modern cultural player. Balancing heritage with relevance, we built a full creative system designed to drive awareness, engagement, and retail expansion.

The Mud Authority

360 Campaign

Your 5-minute reset.

We built a 360 campaign to reclaim category ownership, positioning Fango as the original authority in mud skincare. Rooted in heritage, ritual, and real efficacy, the campaign transformed mud from a product category into a symbol of expertise.

Night Shift

Product Launch

While you sleep, your skin

takes the night shift.

Night Shift was built around the science and serenity of overnight repair, capturing that intimate moment when the world slows down and skin moves into peak renewal mode. Through a more restrained, atmospheric visual language, we positioned Borghese as part of a nighttime ritual where restoration, hydration, and radiance are activated while you sleep.

While you sleep, your skin

takes the night shift.

1985 is Calling
360 Campaign

Before filters and facials, there was Fango.

Built around the 40th anniversary of Borghese’s hero mud mask, this 360 campaign used the product’s original launch year to connect legacy with present-day cultural relevance, while introducing a new product.

Hydration in Motion
Brand Campaign

When you're away your skin can feel lost. And the stress of travel can do a number on your skin. Fango Active & Delicato Mud Mask provides nourishment and purification for when you travel, so that you can bring healthy, hydrated skin on any size trip.